Music promotion in these parts is poor

In a lengthy post sighted by Zionfelix.net, Sadiq expressed his dissatisfaction about how the promotion of contents are handled. He suggested that there should be superior strategy to activate and push the good creative content that the talents keep churning out. The 3Music Awards boss also called on the talents to put in extra work to get their contents out there. I know the talents are trying to, but it's needs to be said that, we haven't seen that deliberate, superior strategy to activate and push that good creative content our talents keeps churning out. The "Support your own" Ato nsuom, it's become one sided benefitting only one side and not working. It's become very predictable what talents do these days. Again, talents need to go beyond celebration of "1million streaming wins" every now and then. Our boys can get those crazy numbers in the period they want. They need to activate it and pursue it with some deliberate and superior strategy. The excuses about less population numbers doesn't cut anymore. The promotional effort should be as kickass and superior as the process of creating the product. The past few months and the music your primary market and it's extensions into the diaspora is listening to is as a result of a deliberate and superior effort by those who are earning the plays to get it. Lot of developments and global organisations looking into the market and interested with some notable ones looking to launch in 2021. Conversations in the past few hours with Ricky Tenneson, Deejay Ashmen and Antoine Mensah inspired this. Don't indulge with some tosh if this goes beyond your understanding. Source | Summary