5 Ghanaian artistes who have ‘cashed out’ using Tiktok to promote their songs

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Kidi, Shatta Wale and Medikal are part of artistes who have benefited immensely from TikTok. Several Ghanaian musicians in their quest to benefit from the TikTok's algorithm, which is highly influential create a dance or singing challenge or even sometimes pay influencers to feature a song on their pages. With that being said, let's take a look at some Ghanaian artistes and their songs that have been used for various #challenges on TikTok. Released in December 2020 and meant to be a Christmas song, 'This Year' has not lost its relevance till date because many Tiktok users participated in its dance challenge. Using the #thisyear, millions of users created their renditions of the song thereby boosting its reach. This particular song has topped various charts and currently has close to a million views on YouTube. Perhaps this song blew heavily because the TikTok star 'Hajia Bintu' herself was featured in it. The SM boss's huge fanbase on TikTok started the #Hajia Bintu challenge which was spread across other social media platforms. Many individuals including celebrities have participated in the #yeeko challenge which first started on TikTok. Released about three weeks ago, the song has more than half a million view on YouTube and has topped several Ghanaian music charts. La hustle is arguably one of the most popular songs in recent times and this is as a result of how well Ghanaians embraced it. Apart from its catchy lyrics, the song is also relatable. These factors compelled a lot of Ghanaians to participate in the #lahustle challenge which first started on Tiktok and was spread across other social media platforms. The song which was released in September 2020 is still topping charts and has 1.9million views on YouTube. The song currently has close to 4millon views on YouTube. Source | Summary